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The U.S. Healthcare industry is spending billions of dollars on digital marketing for lead generation to augment sales and business. The health-related information is expansively searched in Google and other search engines. If tapped correctly, then the same information can become potential leads leading to sales. However, B2B healthcare businesses, doctors, medical practitioners, and device… Click to Continue

The Healthplan industry is an old boys club, this industry has traditionally bought through referrals. Changes in the market place along with technological advancements are driving big disruptions in the industry and buying behavior. Here are 5 secrets to generating leads for your services and solutions for the Payer Industry 1. Content is Still the… Click to Continue